doing apps for a few years, and the way i thought of this idea, though, revising history exams using google and bing, all of these search results and so much content in the world and i thought, if i could build a piece of technology that could take pre-existing content and summarize it, condense it, it would everybody everyone my age and everyone else use it. >> if you've got an iphone or something, you will take any new story in the world and cut it into 400 characters, about three times the length of an average tweet, say, and that appears in every readable form on the iphone. kind of -- aggregated, condensed news for everybody. >> exactly. it's in a beautiful form. we wanted to work very hard on the visuals of the app and combine it with an automated process so we have no human intervention and can take any news article and summarize it down. >> a hong kong billionaire, lee kong shing invested $300,000 into this and many other people donating cash. you then got all sorts of charities behind you, lady gaga, business manager. took on big time. were you surprised? this kid, really, and all